Over 14 years experience in the fashion business on trading, buying, retail, wholesale, distribution in both South Korea and Europe, the founder Craig set up a consulting agency in the heart of Asia, Seoul, South Korea to give professional advice to brands. The K-influence has become a global trend in many categories including music, film, game, and for sure also in fashion. It’s a key market for the success of the entire Asian market, thus it’s very important to work with right partners, with the right target audience and right strategy and marketing in the long-term. There have been no consulting agencies in South Korea for overseas brands, but we do believe there’s much demand for professional support for brands from outside of the country.